Branding, Web Design

The Challenge

Zinkata.com is a fashion blog and run by popular Nigerian blogger, celebrity stylist and clothier Ezinne Chinkata.  The Zinkata online presence needed a branding revamp including:

  • a new logo
  • a new website
  • social media integration.

The blog was on initially hosted on Tumbler, and it needed to be moved to the WordPress platform for easier management and flexibility.

The Process

I first made sure I understood what Ezinne’s overall business plans were. The ZInkata brand also includes a bricks and mortar shop and the aim was to eventually open an online store and sell the clothes from the shop online. After I understood the business goals, the preffered style, I quickly got to work designing mock ups of the new website and logo. There were many discarded logo tries, and it took some trial and error to finally agree on what worked. Once the logo was designed I then moved to design the website. After this, the blog posts were easily imported into WordPress and formatted to be more SEO friendly.

The Solution

The resulting logo, website and social media assets presented a consistent brand. The redesign resulted in a 50% increase in social media followers and comments on the website. Ezinne was so happy with her website that we are moving to the next phase – adding an online shop.